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РЕКЛАМНЫЙ РОЛИК ОСЕННЕЙ КОЛЛЕКЦИИ ПОМАД CHANEL

Новая коллекция ROUGE ALLURE MOIRE от CHANEL

Красота вдохновлена богатством драгоценных тканей и захвачена ослепительными губами. Представляем новый смелый ROUGE ALLURE — коллекция муара.

Ролик Chanel показывает, что и модному дому не чужды новые технологии.

Повальное увлечение визуальными эффектами, возникшее во многом благодаря instagram и десяткам вспомогательных приложений к нему, сказалось и на поведении косметических гигантов вроде Chanel Beauty.

Новый ролик в поддержку коллекции помад и лаков Rouge Allure Moiré, главная роль в котором досталась Сигрид Агрен, представляет собой видеоряд, картинка которого рябит и всячески видоизменяется, то и дело являя крупные планы Агрен, чьи губы, разумеется, накрашены новой помадой.

Поклонник  более традиционных форм рекламы, возможно, запротестуют против столь навязчивой картинки, но мы любим Chanel за смелость и способность, не смотря ни на что, идти в ногу со временем. Смотрим видео и встречаем новую коллекцию!

Невероятно женственным движением руки, дерзким росчерком, одним щелчком помада ROUGE ALLURE раскрывает свой неотразимый цвет. Вся палитра коллекции поражает обилием сложных, муаровых, переливчатых оттенков, позволяя по-новому воспринимать игру света и материи.

Сигрид Агрен

Сигрид Агрен

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